Why Facebook Can't Compete With Twitter.

Today, Facebook held a press conference to discuss new products and changes to the social networking site. One of the items addressed at the press conference was how Facebook was going to compete with the growing popularity of Twitter. For those unfamiliar with Twitter, it is a social networking and micro-blogging service that allows users to send and receive updates that are 140 character or less. As a huge fan of Twitter, I commend Facebook for trying but good luck competing with Twitter.

Even after reading about the changes Facebook is implementing, I don't think the site's developers get the reason why people like Twitter. It's all about simplicity. People are busy and need a quick way to create an account and start using a site. This is exactly what Twitter offers. New members create an user name and password and they're ready to roll. The only information Twitter asks for is an email address, and the only profile information Twitter asks for is optional and includes: name, location, website, and a short bio. This makes users more comfortable connecting with friends as well as new people beyond their circle of friends.

Facebook is much more complex and has tons of information it asks for in order to connect members with people. Which is fine for connecting only with people they know, but because of all the information on members' profiles on Facebook, many of them will continue to keep their profiles more closed. Then, once members find all their friends on a site like Facebook, the new wears off and they eventually move on to the next new social networking flavor of the month.

The beauty in Twitter's design is it creates a simple way to keep up with friends, meet new interesting people, and follow news stories as they happen all on one page. Although Facebook's new interface looks like a move in the right direction, I don't feel it can compete with Twitter.

Facebook has a banner up on their site saying "Changes to the Home page are coming soon" with a link to preview what the new home page will look like. I'm curious how other Facebook users feel about these changes. And if anyone uses Twitter as well, how does Facebook compare with Twitter? Please share your thoughts.

UPDATE: Poll Results 3/4/09 - 3/11/09

Do you like the new changes to Facebook?
25% Yes
00% No
75% Meh

What is your favorite social networking site?
25% Twitter
37% Facebook
00% Myspace
37% Brightkite
00% Other
00% Meh